The art of shoe care: a guide to shining shoes in winter

A stylish shoe can be the icing on the cake of any outfit, but only if it is cared for. Find out how to keep your shoes in top shape, depending on the demands of our most commonly used upper materials, in this article.


Genuine leather love

Genuine leather is timeless and long-lasting, but only if it's cared for properly. Start with a gentle clean to remove dirt and then apply a high-quality leather care product. Use a soft cloth to spread the product evenly and allow it to soak in well. For smooth leather, it is advisable to apply a polish at the end. For suede, use a suede brush to maintain the fibers.

Discover our highlights in genuine leather

London III Brown Osaka Black
CHF 27995 CHF 27995 


Nubuck leather shades

Nubuck leather exudes elegance, but requires special attention. Use a nubuck brush to remove loose dirt. Stains should be treated with a rubber pad or special eraser. Protect nubuck from moisture by treating it regularly with a waterproofing spray. Be careful not to soak it and leave it to dry in a well-ventilated area.

Nubuck leather recommendations from Joya

Dynamo Classic Green Sven Grey II
CHF 25995 CHF 25995 


Textile tips

Textile shoes are comfortable, but they tend to get dirty more quickly. Protective sprays are your best friend here to prevent stains. Clean textile shoes regularly with mild soapy water and a brush. Avoid using aggressive cleaning agents to preserve the colors and textures. If possible, machine wash them at a low temperature and allow them to air dry.

Chic models with textile upper

Tiffany STX Beige Veloce STX Dark Grey
CHF 27995 CHF 25995 


Care is the key to the longevity of your shoes. Whether genuine leather, textile or nubuck leather - with the right care products and a little attention, you will not only keep the shine of your shoes, but also your own style. Invest time in care and your shoes will thank you with long-lasting beauty.


To the Joya care products