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A wild entrepreneurial story!

Claudio Minder and Karl Müller in conversation with Ruedi Josuran on SRF! You can already watch the show's trailer here.

 

An exciting and dazzling life full of success, black money, million-dollar thefts, and models in the red-light district – could there be a more thrilling story? In the show "Fenster zum Sonntag" on June 17th and 18th on SRF, the two young entrepreneurs, Karl Müller and Claudio Minder, share their incredible journey towards founding a successful shoe company.

Go ahead and mark the broadcast times in your calendar now:

SA 17. Juni 2023                SO 18. Juni 2023       

16.40 Uhr auf               10.25 Uhr auf        
18.30 Uhr auf     17.45 Uhr auf  

 

The show unveils the ups and downs that Karl Müller and Claudio Minder have experienced on their journey. They share daring bets, intercultural conflicts, and crazy marketing strategies they undertook to propel their company forward. But at the heart of their narrative is their unique friendship, which defies all challenges and keeps them united throughout!

The Joya Way - Claudio Minder in interview

  Joya co-founder Claudio Minder was interviewed last night by SRF about the recently published book "The Joya Way".Watch the interview now and learn more about the success story of the Swiss shoe manufacturer Joya...

Read more →

The Joya Veloce Sole in test

Next year Joya will launch the new Veloce series for men and women, a newly developed lightweight sole with a progressive and technical design. It provides optimal rolling, arch support and that certain something with the stylishly designed outsole.

Read more →

ESC participant wears Müller Group shoes

As a member of the Müller shoe group, we are very happy to see Kandahar shoes on the world stage of the ESC - what a highlight!On May 10, 2022 the time has come - 40 countries will compete against each other for the Eurovision Song Contest in Turin (Italy).

Read more →

Sustainability in the shoe business

  The Joya founders Karl and Claudio about sustainability in the shoe industry! "For us, sustainability means developing qualitative and high-quality products that are used beyond their normal life cycle, in order to leave a mark in the area of social sustainability!"

Read more →

E&Y Entrepreneur of the Year Award Gala

Joya founders Karl Müller and Claudio Minder were nominated as finalists for this year’s Ernst & Young Entrepreneur of the Year Award Switzerland – the largest and most prestigious award for entrepreneurial work.

Read more →

At the 3-country Marathon, wearing Joya shoes

Most of us probably prefer to spend our Sunday comfortably on the couch - but not our kybun Joya running team! This team runs, as part of the 3-country half marathon, an easy 21.097 km path – the founders Karl and Claudio wearing Joya shoes!

Read more →

The Joya Way - Claudio Minder in interview

  Joya co-founder Claudio Minder was interviewed last night by SRF about the recently published book "The Joya Way".Watch the interview now and learn more about the success story of the Swiss shoe manufacturer Joya...

Read more →

Sustainability in the shoe business

  The Joya founders Karl and Claudio about sustainability in the shoe industry! "For us, sustainability means developing qualitative and high-quality products that are used beyond their normal life cycle, in order to leave a mark in the area of social sustainability!"

Read more →

The Joya Veloce Sole in test

Next year Joya will launch the new Veloce series for men and women, a newly developed lightweight sole with a progressive and technical design. It provides optimal rolling, arch support and that certain something with the stylishly designed outsole.

Read more →

E&Y Entrepreneur of the Year Award Gala

Joya founders Karl Müller and Claudio Minder were nominated as finalists for this year’s Ernst & Young Entrepreneur of the Year Award Switzerland – the largest and most prestigious award for entrepreneurial work.

Read more →

ESC participant wears Müller Group shoes

As a member of the Müller shoe group, we are very happy to see Kandahar shoes on the world stage of the ESC - what a highlight!On May 10, 2022 the time has come - 40 countries will compete against each other for the Eurovision Song Contest in Turin (Italy).

Read more →

At the 3-country Marathon, wearing Joya shoes

Most of us probably prefer to spend our Sunday comfortably on the couch - but not our kybun Joya running team! This team runs, as part of the 3-country half marathon, an easy 21.097 km path – the founders Karl and Claudio wearing Joya shoes!

Read more →